Toronto Blue Jays: Modelling MLB Game Demand

As part of my Sports Economics class, I undertook a project analyzing the determinants of demand for the Toronto Blue Jays. Using data from Rodney Fort's Sports Business Data, I investigated the factors that significantly impact fan interest and attendance for the team using tools such as Excel and Linear Regression.

Excel work can be found here.

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IMPACT OF RULE CHANGES IN
MAJOR LEAGUE BASEBALL

This research project focuses on the impact of the ban on defensive shifts in Major League Baseball (MLB) on offensive metrics. Using RStudio, we conducted visualizations and analysis, examining hitting patterns and player selection from 2015 to 2022 using data from Savant Baseball and MLB's Statcast database.

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Atlanta Braves: Evaluating Contracts against Player Performance

In my project focusing on the 2021 Atlanta Braves, I analyzed player value and contract size using Marginal Revenue Product (MRP) to assess the alignment between performance and compensation. By examining the salaries and MRP of 34 Braves players in 2021, I identified any disparities and explored factors contributing to these differences, drawing from existing literature by Scully and Blass.

Excel work can be found here.

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Other Visualizations Using RStudio

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Market Gravity: The future of canadian grocery

Collaborating with Market Gravity and the Rotman Commerce Innovation Group, we synthesized learnings from stakeholder discussions to build commercial concepts for Canadian grocery players, reimagining the role and positioning of grocery stores in light of customer behaviour shifts caused by the COVID-19 pandemic.

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HelloFresh: Crafting an Experience

In collaboration with HelloFresh, I conducted a consulting project as part of a course, utilizing techniques such as empathy interviews and applying a human-centered design process. The project aimed to enhance the HelloFresh experience by understanding customer needs and creating solutions tailored to their preferences.

Simplii Financial: Banking for Gen Z

As part of a consulting project for Simplii Financial, I conducted interviews, financial modeling, and prototyping to explore strategies for attracting Generation Z clients by enhancing customer experience and offering innovative digital products and services with a focus on global accessibility.

HCB: Breaking into E-Grocery

In collaboration with Hero Certified Burgers, we developed a successful roadmap to penetrate the e-grocery market in Ontario. Our recommendations were based on insights from user interviews, survey results from over 250 Ontarians, and a comprehensive analysis of 19 competitors.

Neurofit: REAL-TIME VIRTUAL THERAPY SIMULATIONS

As a Junior Business Analyst at Neurofit, I published comprehensive research guides addressing cost barriers and digital transformation in healthcare, providing valuable insights and recommendations for readers. I also curated impactful case studies, revamped the company one-pager, and executed successful email campaigns using advanced tools, resulting in increased engagement and lead generation.Check out the paper below and learn more at Neurofit.ca

JH Tutoring: Helping students across Toronto

With over 5 years of tutoring experience, I have focused on various levels of math, leveraging my strong background in the subject. Graduating from the University of Toronto in the Rotman Commerce program, I have complemented my academic studies with higher-level math and statistics. Through my private math tutoring service, I have fostered strong client relationships, promoted academic success, and continually improved processes through feedback and testimonials.

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Creative Destruction Lab: Figur8

In my paper on the startup FIGUR8, I focused on identifying the core idea of the venture and explored alternative strategies for pursuing it using the entrepreneurial compass framework. By analyzing the venture's choices of customer, technology, organization, and competition, I assessed how these choices aligned with different strategies. Additionally, I applied the 'Test 2, Choose 1' methodology to identify a distinct strategy and examined how the choices of customer, technology, organization, and competition fit within this strategy.

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RSM100 Case Competition Winners:
Independant

One of my highlights from university is our case competition where we were able to develop and pitch a business plan and in the end, the top three teams were awarded a shared prize of $5,000.Our concept, indePendant, is a self-defense product company founded in 2017, catering to the growing demand for women's self-defense products. The company aims to expand internationally and develop a mobile application to pair the pendant with users' phones.

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Duolingo: Brand Audit

As part of a team in my Marketing Communications course, we conducted a comprehensive brand audit of Duolingo. Our analysis encompassed key aspects such as the brand's positioning, target audience, messaging, visual identity, and digital presence. By evaluating these elements collectively, we gained valuable insights into Duolingo's brand strategy and identified opportunities for enhancing its market competitiveness and communication effectiveness.

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Mcdonald's: Brand Positionining Case Study

As part of a group, we conducted a case study presentation analyzing McDonald's positioning strategy during an identity crisis. Our study revealed the misalignment between their historical focus on value pricing and convenience and the changing societal values, leading to a disconnect with core customers. To address this challenge, we recommended a clear redefinition of McDonald's strategic identity for the 21st century to better align with evolving customer preferences and ensure competitiveness in the fast-food industry.

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